The SEO, SEM, PPC and Content Marketing Blog - Semrush

General SEO

6 min read

Parallax Web Design vs. SEO: What You Need To Know

As search engine marketers, we know that the best time for us to be involved with a web design or redesign project is right at the beginning, so that SEO can be ‘baked in‘ to the process right from the start.

Steve MorganJun 04, 2015

Social Media

4 min read

The Roadmap to Insta-Success: How To Use Instagram To Build Your Brand Online

Instagram is so hot right now. SourceIf you haven’t heard, Instagram is replacing Facebook in terms of organic reach and user engagement. Brands are shifting away from the Book, and focusing more towards the image-sharing network. Why is Instagram so successful? Because it allows brands to tell their stories through a series of pictures and videos.

Megan IngenbrandtJun 02, 2015

Technical SEO

8 min read

Mobile or Responsive: Which Site Is Right for You?

It‘s now more important than ever to have a mobile-friendly website, but which approach should you choose? In the past, Google has heavily favored the responsive approach, but the April 21 mobile-friendly update made it clear that a separate mobile website (also known as an mdot site) is also acceptable. There are several factors to weigh up in making your decision.

Elena TerentevaJun 02, 2015

General SEO

5 min read

Your Guide to Understanding Google's Sitelinks Search Box

Have you ever Googled a website only to find a second Google search box embedded underneath the first? That’s a recently updated Google feature, the Sitelinks search box. It has the capability to streamline your own website’s search function, but opinions are mixed regarding the benefit it provides.

Shane JonesMay 28, 2015

Link Building

6 min read

How To Score .Gov Links for SEO

Receiving high quality backlinks from .gov sites can dramatically increase your website rankings, but actually getting those powerful backlinks is a monumental task. Although there remains some debate over the true value of .gov extensions with Matt Cutts stating, “Google doesn’t treat .gov or .edu domains any differently,” most SEO professionals feel otherwise.

John LincolnMay 28, 2015

General Marketing

4 min read

Confessions of a Marketing Intern: 6 Tips from a Recent Grad

You have just graduated from college and are pumped to be out of school. However, after applying to hundreds of jobs, you only get a few interviews and continue to be unemployed. What can you do?

Cherry KwanMay 15, 2015

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