The SEO, SEM, PPC and Content Marketing Blog - Semrush

General SEO

4 min read

Did You Configure Your Site for the International Googlebot?

Once every so often, the SEO world is subject to a major shift that shakes its virtual tectonic plates to the core. In January this year, the tremor of this impending quake went unnoticed. This was characterized by a change in the foundational basis of SEO best practices internationally.

Lalit SharmaAug 21, 2015

General SEO

2 min read

5 Common Myths About Choosing Domain Names for International SEO

Is a .COM domain really the best choice for international targeting? Can a local TLD rank as well abroad as at home? Can a domain rank well internationally even when we don’t use ccTLDs? Read on to find out about the most frequent misconceptions concerning domain names and international SEO.

Martin KuraAug 12, 2015

General Marketing

6 min read

Everything You Need To Do Online When You Move Business Locations

If you have ever decided to take on the daunting task of a move for your business, you know how stressful it can be. There is a lot to take care of, but what many business owners forget is that it is really important you don’t compromise your online ranking in the process. You have to make sure all of your bases are covered when it comes to your online move.

Sergio AicardiAug 05, 2015

Social Media

4 min read

6 Tips for Exuding Professional Confidence on Social Media

In the real world, people are attracted to confident, charismatic individuals who know themselves and know what they want. These are the individuals that seem to have it all figured out, and they rarely care what you or anyone else thinks of them. They are successful in the dating scene, seem to win at an outrageous amount of things and typically attract the most business and make the most money.

Alex HammAug 05, 2015

Paid Advertising

9 min read

5 Ways to Optimize Google Shopping Results

In my conversations with online merchants, Google Shopping repeatedly comes up as one of the most profitable advertising channels. Across our agency we regularly see returns of 600% and higher from this platform for our clients. Meaning for every dollar spent with Google Shopping (aka Product Listing Ads or PLAs) merchants can see $6 or more in sales.

Brett CurryAug 04, 2015

General SEO

3 min read

Dips and Spikes in Traffic: Using the Position Changes Report in Semrush

As a former customer support specialist, I understand the most commonly asked questions by customers. One of these repeated questions was about the traffic graph. “Where did this huge dip/spike come from?” You would constantly monitor the traffic for a particular domain and out of nowhere this huge dip occurs in the graph. You prepare for the worst.

Mike IsaacJul 27, 2015

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