The SEO, SEM, PPC and Content Marketing Blog - Semrush

Paid Advertising

9 min read

5 Ways to Optimize Google Shopping Results

In my conversations with online merchants, Google Shopping repeatedly comes up as one of the most profitable advertising channels. Across our agency we regularly see returns of 600% and higher from this platform for our clients. Meaning for every dollar spent with Google Shopping (aka Product Listing Ads or PLAs) merchants can see $6 or more in sales.

Brett CurryAug 04, 2015

General SEO

3 min read

Dips and Spikes in Traffic: Using the Position Changes Report in Semrush

As a former customer support specialist, I understand the most commonly asked questions by customers. One of these repeated questions was about the traffic graph. “Where did this huge dip/spike come from?” You would constantly monitor the traffic for a particular domain and out of nowhere this huge dip occurs in the graph. You prepare for the worst.

Mike IsaacJul 27, 2015

Video Marketing

3 min read

YouTube: The Hidden Secret to Getting Low Cost Leads

YouTube is an awesome marketing tool that a lot of business owners haven’t explored. What really makes this avenue amazing is how many leads and overall exposure you can generate at such a low cost. So many people just aren’t aware of YouTube advertising... yet. That being said, I’m here to cover how you can gain more leads at an affordable price with YouTube.

Mike ArceJul 08, 2015

General Marketing

4 min read

What In The World Is API? (Part 2: Knowing Your Limits and How To Use Data)

This is a continuation of the previous article, What In The World Is API and How Do I Use It? If you have read the first API article, you have a general idea of what API is and how to use it. But now, you will want to understand how to make sure when enough is enough and how to organize this data.

Mike IsaacJun 29, 2015

Content

5 min read

20 Great Examples of Small Business Content Marketing Done Right

You don’t need a huge marketing budget, and you don’t even need to invest in every area of content. It’s simply a matter of finding your niche and serving your audience. And that’s exactly what these small businesses have done...

Aaron AgiusJun 25, 2015

General SEO

6 min read

Parallax Web Design vs. SEO: What You Need To Know

As search engine marketers, we know that the best time for us to be involved with a web design or redesign project is right at the beginning, so that SEO can be ‘baked in‘ to the process right from the start.

Steve MorganJun 04, 2015

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