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Learn how to create an effective marketing strategy that will help you consistently attract new customers.Mar 17, 2025
Carlos Silva
Senior Content Writer AT Semrush
Carlos Silva is a seasoned content marketer with over 10 years of experience spanning both in-house and agency roles. His expertise encompasses content strategy, SEO, content creation, social media, and email marketing. Having worked across diverse marketing disciplines, Carlos brings a comprehensive understanding of digital marketing to his current role at Semrush, where he researches, edits, and writes for the English blog, helping readers navigate the complexities of online marketing.
Expertise
- content writing
- content strategy
- on-page seo
- keyword research
Education
- BA in Economics Management
Author
What Is Digital PR? + How to Run Your First Campaign
Learn what digital PR is, how it works, and how to create successful campaigns.Feb 25, 2025
SEO Basics: How to Do SEO for Beginners
Learn the basics of SEO—from keyword research to technical SEO—to rank higher in search results.Feb 21, 2025
Pagination and SEO: A Complete Guide to Best Practices
Pagination in SEO is splitting your content across multiple pages. It‘s good for SEO if implemented correctly.Feb 21, 2025
21 Best Blogging Tools for Growth
Grow your blog with blogging tools like ContentShake AI, Adobe Express, Keyword Magic Tool, and Asana.Feb 20, 2025
How to Find Competitor Backlinks (+ Get Them for Your Site)
Learn how to find competitor backlinks and build better backlinks for your site using simple, proven tactics.Feb 20, 2025
SEO Plagiarism: Tools to Identify & Prevent Copycat Content
SEO plagiarism involves copying other sites’ content (intentionally or not). It can have serious consequences.Feb 18, 2025
SEO KPIs: 12 KPIs for SEO to Track & Measure
Common SEO KPIs include organic visibility, keyword rankings, organic click-through rate (CTR), and conversions.Jan 30, 2025
Contributor
Market Analysis: What It Is & How to Do One in 2024
This article explores what a market analysis is, why it‘s important, and how to conduct one for your business.May 13, 2025
Link Building for SEO: A Guide to the Basics
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.Jan 17, 2025
SEO Checklist: 41 Tips to Optimize Your Website
Use this SEO checklist to improve your website’s search engine rankings.Jan 13, 2025
DIY SEO: 6 Steps Anyone Can Follow to Get Results
Follow the 6 steps in this handy DIY SEO guide to set up your site for higher organic rankings and traffic.Sep 18, 2024