Rachel Handley
Senior Content Writer AT Semrush
Rachel is a Senior Content Writer with 12+ years‘ experience in content marketing and SEO. In a previous role as Head of Content at a digital marketing agency, Rachel developed and executed search-driven content strategies for a diverse range of clients, including global ecommerce brands and local B2B companies. She later transitioned to an in-house role at an SaaS startup, where she focused on scaling content operations and driving organic growth.
Expertise
- content writing
- content strategy
- keyword research
- on-page seo
Education
- BA in Linguistics
Author
What Is Information Gain in SEO & Does Google Measure It?
Information gain in SEO is a metric that Google may use to evaluate the uniqueness of your content.Feb 26, 2025
The 9 Best Review Platforms for Businesses in 2025
The best review platforms for businesses include Google, Facebook, Yelp, Tripadvisor, G2, and Trustpilot.Feb 26, 2025
17 Marketing KPIs to Track & Improve in 2025
Learn why and how to track marketing KPIs like conversion rate, cost per lead, organic clicks, and open rate.Feb 19, 2025
14 Best Social Media Campaigns to Inspire You in 2025
We‘ve rounded up the best social media campaign examples from X, Instagram, TikTok, LinkedIn, and more.Jan 30, 2025
Hreflang Attributes & Tags Explained for Beginners
Learn how to use hreflang attributes to boost your multilingual or multiregional website‘s SEO results.Jan 22, 2025
Link Building for SEO: A Guide to the Basics
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.Jan 17, 2025
How to Get on the First Page of Google (Without Paying for Ads)
Want to rank on the first page of Google for free? You have to earn your spot. Learn how with these SEO tips.Jan 16, 2025
Contributor
How to Calculate Market Share [Formula + Guide]
To calculate market share, divide your company revenue by industry revenue. Then multiply by 100.May 13, 2025
9 Competitive Insights & How to Get Them
Competitive insights are learnings about rival businesses that help you make better business decisions.May 12, 2025
What Is a Competitive Analysis? (with Template + Examples)
Learn how to do a competitive analysis and compare your brand against your competitors.May 12, 2025
What Is Enterprise SEO? [+ Challenges & Tips for Success]
Enterprise SEO is a specialized approach to search engine optimization for large, complex organizations.Mar 03, 2025