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7 Content Editing Tools Recommended by Our EditorsOur recommended list of content editing tools includes Content Optimizer, ChatGPT Canvas, and Grammarly.
Rachel HandleyJun 12, 2025
General SEO
Whether you’re a beginner or an expert, general SEO can help you improve your website’s ranking and reach. Discover the best practices, tools, and strategies from the leading SEO experts.
5 min read
What Is Share of Search? & How to Calculate ItShare of search is the percentage of search queries for a brand relative to competitors in the same category.
Cecilia MeisJun 03, 2025
14 min read
14 Website Metrics for Tracking Your PerformanceMeasure these website metrics to understand what’s working and what to improve to stay competitive.
Cecilia MeisMay 30, 2025
4 min read
How to Measure SEO Share of Voice Using SemrushShare of voice in SEO tells you how much search engine visibility you have. Measure it with Semrush.
Brenna KellyMay 23, 2025
5 min read
Google’s Fetch and Render: Why It’s Important
Lots of folks think that SEO is about “gaming the system.” Well… that’s true of “black hat” SEO, but those of us who are trying to make pages easy for Google to crawl and evaluate are working towards what I like to think of as “natural” SEO.Pat MarcelloApr 20, 2015
8 min read
How To Identify and Fix a Google Penalty
Experiencing a large drop in rankings can be confusing and frustrating. It could also mean a significant loss in leads or profits for your website. If you don’t have the know-how or the means to fix the issue quickly, the future of your company’s income could be in danger. The first step in recovering from a large drop in rankings is identifying what type of penalty you have.John Leo WeberApr 07, 2015
4 min read
How To Use the Semrush API in Google Sheets
Semrush is my favorite competitive research tool that I use for everything from organic and paid keyword research to understanding market share in a specific region. A few months ago, I was working on a large project where it made sense to look beyond the Semrush interface and pull data directly from their servers via the Semrush API.Brian JensenMar 12, 2015
4 min read
5 Advantages to Yandex over Google in Russia
Before Larry Page and Sergey Brin ever founded Google, Ilya Segalovich and Arkady Volozh had already created Yandex, currently Russia’s largest search engine. Learn about Yandex‘s reach, and its advantages over Google.Eli SchwartzAug 06, 2014
4 min read
How To Use Excel for Data Collection on Ecommerce URLs
The following Excel trick is best used when you have data located inside of your URLs. This happens a lot when you have an ecommerce website that generates dynamic confirmation URLs after a purchase is made.In one particular case, one of our clients reached out to us hoping to find a PPC management company.Sergio AicardiApr 10, 2014
3 min read
How To Use Semrush To Dominate the Search Engines: Part One
For many, the task of dominating their online industry via search engine optimization without a SEO company remains mysterious. Can it still be done Post-Penguin? Post-Hummingbird? If so, how do the SEO experts accomplish it in this new day and age? Just like a handy man, you are only as good as the tools you use. An experienced SEO marketer has a handful of tools at his/her disposal depending on the mission.Jason HawkinsJan 13, 2014