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The SEO, SEM, PPC and Content Marketing Blog - Semrush

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5 Simple Google Analytics Clean-Up Tips

Analytics

5 min read

5 Simple Google Analytics Clean-Up Tips

From time to time there are little chores you need to do the keep the Google Analytics data clean and organized properly so that the numbers you analyze are as good as they can be. Nothing can ever be absolutely perfect (yes, even with data!), but embrace these tips and you’ll have a killer dataset at your disposal.
Sergio AicardiAug 03, 2016
The Role of Paid Media in Your Marketing Mix #Semrushchat

Paid Advertising

12 min read

The Role of Paid Media in Your Marketing Mix #Semrushchat

Today we want to discuss in depth a certain component of the paid-owned-earned (POE) media model. In a nutshell, paid media involves paying a third party to promote your company’s content. This can help your content gain more exposure. In our latest Semrush Chat, we discussed the role of paid media in your marketing mix with our chat participants.
Liza VoronkovaAug 02, 2016
Seven Deadly Sins of Marketing

General Marketing

6 min read

How To Use the Seven Deadly Sins of Marketing

Pride, envy, wrath gluttony, lust, sloth and greed. Intense, right? When we think of the seven deadly sins, we generally think of trying to avoid them. But what if you could use them to your advantage, strategically and meticulously turning views of your ad into clicks, leads and customers?
Paul KlebanovJul 22, 2016
Rules of Snapchat Branded Content Marketing

Social Media

4 min read

9 Unwritten Rules of Snapchat Branded Content Marketing

Snapchat is quickly becoming a powerful new tool brands can use to engage with their audiences, thanks to the more than 100 million people using Snapchat every day. They‘re watching and sharing more than 7 billion video clips. And unlike other social platforms, which have pretty variable demographics, Snapchat has a small, core audience of users between 13 and 25 years old.
Aaron AgiusJul 21, 2016
On-Site SEO Mistakes

General SEO

10 min read

11 Most Common On-Site SEO Mistakes [Semrush Study]

Which SEO issues do you really need to focus on? We decided to find out using real data. In this article you will find a list of the most common on-page, technical SEO and website issues and information about the way they can affect your search engine rankings. The infographic below summarizes our key findings.
Elena TerentevaJul 19, 2016
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