The SEO, SEM, PPC and Content Marketing Blog - Semrush

Paid Advertising

1 min read

Hiring a PPC Specialist? Look for These 10 Skills

PPC managers need to have a wide range of skills to succeed from being analytical to creative. If you are looking to hire a PPC specialist, these are the ten skills to look for in a candidate.

Emma BramleyJun 03, 2016

General SEO

6 min read

Hot or Not? Check Your Images with Heat Maps

Do you suspect that your sales page leaves people cold? Do you think nobody’s reading your content — or, at the very least, they’re ignoring your Call to Action (CTA) buttons? Are the images on your website turning visitors off — or confusing them?

Nichole Elizabeth DeMeréMay 25, 2016

General Marketing

3 min read

How To Create Detailed Client Proposals That Win Business (In Half the Time)

Detailed and highly customized proposals have been a big factor in my agency‘s success since I was a one-man operation back in 2001. A well-thought-out, custom proposal can bring in high-value clients you actually want to work with. The problem is, a great proposal can require serious time and effort to compile.

Jason CorgiatApr 21, 2016

General Marketing

11 min read

Creating a Udemy Course: It’s More Than Just a Powerful Backlink

In 2015 I made it a goal to build a comprehensive learning course on Udemy. The course was intended to teach individuals how to setup and manage an AdWords account professionally and has turned out so well that my business partner Jason Hawkins is in the process of building a second one for local SEO strategies.

Sergio AicardiMar 30, 2016

Competitor Intelligence & Research

3 min read

How To Understand the Semrush Competitive Positioning Map

The main goal of the Semrush Competitive Positioning Map is to provide users with a great visual representation of where a queried website stands amongst its competitors. This map can uncover particular competitors that you may not have been aware of.

Mike IsaacMar 24, 2016

Paid Advertising

7 min read

How To Combat Rising Brand CPC Costs in 4 Steps

Perhaps one of the greatest trepidations of any PPC strategist is that brand CPCs on core brand terms will start to increase and then stay on that path, rising with time. Above is an example of exactly such an increase, where the exact match of a client’s core brand term has been steadily on the rise since 2014.

Marta TurekMar 17, 2016

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