The SEO, SEM, PPC and Content Marketing Blog - Semrush

Competitor Intelligence & Research

5 min read

Marketing 101: What Is Audience Research?

Audience research is a vital part of marketing and advertising. By understanding the needs and pain points of the people who interact with your brand, you can improve your messaging, SEO, and most importantly—client acquisition.

Luke HarselMay 13, 2025

Competitor Intelligence & Research

9 min read

How to Use the Semrush Audience Insights for Your Marketing Campaigns

Customers make choices based on a number of volatile factors, some of which are not obvious at all. What substitutes do your loyal customers consider? These questions and many more can be answered with the Semrush Audience Insights report.

Natalia ZhukovaMay 13, 2025

Competitor Intelligence & Research

16 min read

SWOT Analysis: What It Is & How to Do It [Examples + Template]

Learn how to boost your business with a SWOT (strengths, weaknesses, opportunities, threats) analysis.

Alex LindleyMay 13, 2025

Competitor Intelligence & Research

12 min read

6 Ways to Compare Websites (+ Competitor Analysis Tools to Use)

Learn how to compare websites to gain key insights, identify gaps, and find new opportunities.

Dana NicoleMay 12, 2025

Competitor Intelligence & Research

6 min read

Clickstream Data: What Is It and How Does Semrush .Trends Use It?

Clickstream data opens up a world of possibilities when it comes to understanding and outpacing your competitors. In this article, we explore what Clickstream data is, how Semrush uses it, and what insights it can offer to help you improve your marketing strategy.

Natalia ZhukovaMay 12, 2025

Competitor Intelligence & Research

10 min read

How to Do a Competitive Landscape Analysis (If You’ve Never Done It Before)

Running a competitive landscape analysis can help you develop a strategy for outsmarting the competition and capturing more of the market. In this guide, we’ll explore how competitive analysis works, offer 5 competitive analysis frameworks, and show you how to gather data you need to understand the lay of the land.

Natalia ZhukovaMay 12, 2025

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