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    Last updated: June 12, 2025

    Reveal More Competitor Secrets for Free

    • Which keywords they target
    • Their most important pages
    • Where their traffic comes from
    • Where they get backlinks from
    • How they monetize their site
    Get More Free Data

    zillow.com Web Traffic Statistics

    Get a snapshot of zillow.com online performance by viewing its most critical traffic metrics
    Spy on your competitors’ traffic generation strategies
    Identify your competitor’s top products, services, and categories
    Reveal the competition’s best performing digital marketing channels

    zillow.com Traffic and Visitor Engagement

    Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In May zillow.com received 274.11M visits with the average session duration 09:30. Compared to April traffic to zillow.com has increased by 12.64%.
    Total Visits last 3 months
    May274.11M
    Apr243.35M
    Mar289.95M
    Get marketing insights →10x daily insights. Free!

    zillow.com Website Traffic by Country

    See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Zillow.com's core audience is located in United States followed by Canada, and Philippines.
    Country
    All devices
    Desktop
    Mobile
    United States95.95%263.01M33.7%66.3%
    Canada0.88%2.41M49.19%50.81%
    Philippines0.38%1.04M98.72%1.28%
    India0.3%812.71K62.47%37.53%
    United Kingdom0.22%610.41K64.91%35.09%
    See all countries →10x daily insights. Free!

    zillow.com Website Traffic Journey

    Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

    On zillow.com, visitors mainly come from Direct (43.0% of traffic), followed by google.com (30.17%). In most cases, after visiting zillow.com, users go to realtor.com and google.com.

    zillow.com Competitors and Alternatives

    Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Zillow.com's audience also visits realtor.com, followed by redfin.com, and trulia.com.
    #1
    Visits:

    107.4M

    #2
    Visits:

    72.03M

    #3
    Visits:

    24.66M

    zillow.com Organic and Paid Website Traffic

    Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Zillow.com’s traffic has dropped by -0.53% month-on-month down to current organic search traffic. In addition, paid search traffic has dropped by -0.52% down to current paid search traffic.

    zillow.com Organic Keywords

    Organic Research is designed to help you discover competitors' best keywords.

    zillow.com Top Organic Keywords

    Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to zillow.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.
    KeywordIntentPositionVolumeCPC(USD)Traffic %
    zillow
    N
    120,400,0000.119.5%
    zillow.com
    C
    N
    1246,0000.10.23%
    zillow rentals
    N
    T
    1201,0001.640.19%
    mortgage calculator
    C
    I
    63,350,0001.320.14%
    zillow homes for sale
    N
    T
    190,5000.190.08%

    zillow.com SEO Audit

    Check out zillow.com’s site performance with an audit that detects issues related to crawlability, content, links, and coding
    Assess your website’s performance and fix all associated issues
    Make sure Google bot can crawl and index your website
    Scan your website for 130+ technical and SEO mistakes