Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In May zillow.com received 274.11M visits with the average session duration 09:30. Compared to April traffic to zillow.com has increased by 12.64%.

Visits

274.11M

+13%

Pages / Visit

5.39

Avg. Visit Duration

09:30

Bounce Rate

50.11%

Total Visits last 3 months

May274.11M

Apr243.35M

Mar289.95M

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zillow.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Zillow.com's core audience is located in United States followed by Canada, and Philippines.

Country		All devices	Desktop	Mobile
United States	95.95%	263.01M	33.7%	66.3%
Canada	0.88%	2.41M	49.19%	50.81%
Philippines	0.38%	1.04M	98.72%	1.28%
India	0.3%	812.71K	62.47%	37.53%
United Kingdom	0.22%	610.41K	64.91%	35.09%

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zillow.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

Desktop

May 2025

On zillow.com, visitors mainly come from Direct (43.0% of traffic), followed by google.com (30.17%). In most cases, after visiting zillow.com, users go to realtor.com and google.com.

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zillow.com Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Zillow.com's audience also visits realtor.com, followed by redfin.com, and trulia.com.

realtor.com

Visits:

107.4M

redfin.com

Visits:

72.03M

trulia.com

Visits:

24.66M

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zillow.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Zillow.com’s traffic has dropped by -0.53% month-on-month down to current organic search traffic. In addition, paid search traffic has dropped by -0.52% down to current paid search traffic.

Organic Search Traffic

87.7M

-1%

Paid Search Traffic

2.72M

-1%

Branded Traffic Share

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zillow.com Organic Keywords

Organic Research is designed to help you discover competitors' best keywords.

zillow.com Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to zillow.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

United States

May 2025

Keyword	Intent	Position	Volume	CPC(USD)	Traffic %
zillow	N	1	20,400,000	0.1	19.5%
zillow.com	C N	1	246,000	0.1	0.23%
zillow rentals	N T	1	201,000	1.64	0.19%
mortgage calculator	C I	6	3,350,000	1.32	0.14%
zillow homes for sale	N T	1	90,500	0.19	0.08%

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zillow.com Backlink Analytics

Analyze and track zillow.com’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

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zillow.com Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile.

234.53K

82.25M

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zillow.com Backlinks and Referring Domains

Uncover the referring domains of your competition, assess their backlink profile expansion, and get a clear picture of the opportunities you may be missing. In May the number of backlinks to zillow.com has increased by 1.31% and equals 82.25M. The amount of referring domains has increased by 1.99% and equals 234.53K.

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