Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In May baidu.com received 781.04M visits with the average session duration 12:14. Compared to April traffic to baidu.com has increased by 7.26%.

Visits

781.04M

+7%

Pages / Visit

5.8

Avg. Visit Duration

12:14

Bounce Rate

29.59%

Total Visits last 3 months

May781.04M

Apr728.16M

Mar795.83M

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baidu.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Baidu.com's core audience is located in China followed by United States, and Hong Kong.

Country		All devices	Desktop	Mobile
China	80.88%	631.68M	99.96%	0.04%
United States	4.6%	35.93M	75.68%	24.32%
Hong Kong	3.58%	27.96M	70.14%	29.86%
Taiwan	2.72%	21.24M	53.24%	46.76%
Japan	2.1%	16.4M	87.65%	12.35%

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baidu.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

Desktop

May 2025

On baidu.com, visitors mainly come from Direct (79.65% of traffic), followed by cn.bing.com (6.56%). In most cases, after visiting baidu.com, users go to zhihu.com and csdn.net.

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baidu.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Baidu.com’s traffic has increased by 1.66% month-on-month up to current organic search traffic.

Organic Search Traffic

62.41M

+2%

Paid Search Traffic

-100%

Branded Traffic Share

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baidu.com Backlink Analytics

Analyze and track baidu.com’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

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baidu.com Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile.

1.24M

48.48B

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baidu.com Backlinks and Referring Domains

Uncover the referring domains of your competition, assess their backlink profile expansion, and get a clear picture of the opportunities you may be missing. In May the number of backlinks to baidu.com has dropped by -2.38% and equals 48.48B. The amount of referring domains has increased by 0.34% and equals 1.24M.

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