Content Toolkit vs Copy.ai | Semrush

📣 News: ContentShake AI is now the Content Toolkit inside the Semrush platform. New name. New home. Same value.

Semrush Content Toolkit vs. Copy.ai

The Semrush Content Toolkit elevates small teams with big content marketing goals.
The tool combines powerful AI with real-time SEO data to drive engagement and traffic for your site.

The platform is incredibly user-friendly and intuitive, making it a reliable and efficient tool to streamline our content creation process.
Kathryn Strachan
CEO at CopyHouse

The Semrush Content Toolkit creates a long-form piece right away, and accuracy and accessibility make it way better than ChatGPT!

Chiara Brancato

Founder at the Museum Creative

It has really simplified keyword research, generating content ideas and, most importantly, creating SEO-friendly content briefs for the team we have hired.

Vanhishikha Bhargava

Founder at Contensify

Copy.ai supports content production. Semrush Content Toolkit shares the workload.

Large companies with SEO specialists appreciate Copy.ai’s automated workflows and collaborative tools.

Using this platform as a foundation, they can develop multistep marketing, sales, and GTM campaigns.

But what about small teams? You may not have the resources to build on Copy.ai’s features or the expertise to optimize your content for search.

The Semrush Content Toolkit is designed with startups and small businesses in mind.

It generates SEO-friendly content based on Semrush’s competitive data—with just a few clicks.

Streamline, scale, and grow your marketing
with Semrush Content Toolkit

Supporting small teams’ organic growth
with AI innovation

	Copy.ai
SEO-friendly content generation
SEO-friendly content generation	Requires additional tools for up-to-date SEO data	Generates SEO-friendly content infused with real-time competitive data
Data-driven content ideas
Data-driven content ideas		Finds relevant topics and keywords for your domain and target region
Content creation process
Content creation process	Advanced automation workflows tailored for experienced users and large teams	An intuitive blog editor perfect for beginners and small teams
AI image generation
AI image generation	Only available to Enterprise customers
AI chat trained on your article
AI chat trained on your article	Only as a standalone tool	Yes, integrated into the article editor to help you save time
Real-time competitor data
Real-time competitor data		Analyzes your organic competitors and adjusts your content
Brand voice creation
Brand voice creation
Browser extensions
Browser extensions
Integrations
Integrations	Via Zapier	Direct publishing to WordPress and transfers to Google Docs
Time to write SEO content
Time to write SEO content	Your schedule must account for SEO and manual competitor research	Articles can be ready within a few minutes
Free version
Free version	Free limited plan	7-day free trial
Pricing
Pricing	Starts at $49/month. The Team plan costs $249/month.	$60/month