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Learn what key performance indicators (KPIs) are and how to choose the right ones for your business.Sep 27, 2024
Sydney Go
Blog Editor AT Semrush
Sydney has been creating content for over 10 years. She has been a writer, content manager and coordinator, editor, and strategist. At Semrush, she’s a blog editor who makes sure each article is as accurate, optimized, and helpful as possible.
Expertise
- content writing
- content editing
- seo
Author
Top 10 SEO Writing Tools for Content Optimization
Use these leading SEO writing tools to craft optimized content that ranks well and converts.Sep 25, 2024
Digital Marketing Guide: Definition, Types & Best Practices
Discover the fundamentals of digital marketing, plus effective ways to promote your brand and offering online.Sep 23, 2024
What Is Mobile Marketing? An Overview + Best Practices
Mobile marketing is any type of promotion that reaches and engages customers on their mobile devices.Sep 20, 2024
How to Write an SEO Blog Post: 11 Key Tips
Learn to optimize your blog posts for search engines. And boost your chances of ranking in search results.Sep 12, 2024
How to Write an Article Your Audience Wants to Read
Writing an article involves choosing a topic, doing research about it, creating an outline, revising, etc.Sep 12, 2024
Brand Persona: What It Is and How to Create One
A brand persona is the personification of a brand’s identity designed to resonate with a specific target audience.Sep 09, 2024
What Are UGC Links? (Vs. Sponsored and Nofollow)
The UGC link attribute (rel=“UGC”) shows that a link appears in user-generated content, such as comments.Sep 05, 2024
Outbound Marketing: Definition, Examples, & How It Works
Outbound marketing is when a business contacts potential customers to generate interest and drive sales.Sep 04, 2024
People Also Ask: What It Is & How to Optimize for It
People Also Ask (PAA) is a Google Search feature that shows questions related to the user‘s search queryAug 29, 2024
6 Important Keyword Metrics & How to Analyze Them
The most useful keyword metrics to look at during keyword research are search volume, difficulty, and intent.Aug 28, 2024
What Is a Dofollow Link? (& Why It Is Important in SEO)
“Dofollow“ links are links that don‘t have a “nofollow“ or other link attribute and therefore pass link equity.Aug 28, 2024
Contributor
20 Best Competitor Analysis Tools to Use in 2025 and Beyond
Top competitor analysis tools include Semrush, Sprout Social, and Buzzsumo. Compare features and cost.May 13, 2025
What Is Review Schema? & How to Implement It
Review schema is a data format that helps search engines understand reviews and ratings on webpages.Feb 27, 2025
Location Page SEO: How to Create Optimized Location Pages
Location page SEO is the process of optimizing location pages for keywords relevant to a local business.Feb 27, 2025
The 9 Best Review Platforms for Businesses in 2025
The best review platforms for businesses include Google, Facebook, Yelp, Tripadvisor, G2, and Trustpilot.Feb 26, 2025