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How to Boost Lead Generation with SEO

Learn how to strategically find keywords that have high buying intent so your traffic is more qualified and converts at a higher rate.

Who is this сourse for?

This course is for anyone who wants to develop an understanding of converting traffic vs non-converting traffic. Learn exactly how to look for keywords that have high buying intent so you can create content and attract leads at the bottom of the marketing funnel.

What you’ll learn

Learn about keyword intent and what this means for your content strategies and conversion rates. You’ll learn how to use Semrush’s Keyword Magic Tool to find keywords that are at the bottom of the funnel and have a better chance of converting.

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Earn Your Certificate from Semrush Academy

Semrush has been recognized by the search community across the globe, winning several accolades as the best SEO software suite. Learn more

Devesh Khanal and Benji Hyam

Devesh Khanal and Benji Hyam

Devesh Khanal and Benji Hyam are the co-founders of Grow and Convert. Devesh also founded and ran Growth Rock, a conversion optimization agency for ecommerce brands. Benji ran marketing at two venture-backed startups in San Francisco.

Course Structure

1

The Do's and Don'ts of Lead-Generating SEO

Learn why the majority of content produces little to no qualified leads and how you can effectively build an SEO strategy that will actually attract leads at the bottom of the funnel.
1 video
7 minutes
2

Problems with a Traditional Keyword Research Approach

Discover why traditional keyword research tactics are flawed and what you can do to focus on prospects with a high buying intent.
1 video
23 minutes
3

Pain Point SEO

Learn how to save time and avoid chasing traffic. Get to know Pain Point SEO and how to use this strategy effectively when doing keyword research.
1 video
12 minutes
4

Implementing Pain Point SEO: SaaS Industries

Learn how to use the Pain Point SEO framework within Semrush's Keyword Magic Tool. Devesh and Benji use a hypothetical SaaS company to lead you through this lesson.
1 video
15 minutes
5

Implementing Pain Point SEO: Service Industries

In this lesson, Devesh and Benji lead you through the Pain Point SEO framework within Semrush's Keyword Magic Tool, this time using a hypothetical service business.
1 video
11 minutes
Enroll now
Take your knowledge to the next level by completing this course, which is packed with strategies you can start implementing right now.
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